What Is Branding?
“Branding”. A word you’ve undoubtedly heard in any conversations or articles about marketing – but what does it really mean, and how can you do it effectively?
The basic definition of “branding”, or simply “brand”, is what sticks in your mind, what associations you make, around a certain product or organization. By definition then, many things contribute to a company’s brand.
For tips on how to clarify your company’s brand, keep reading and get clued up!
That One Thing:
What is the one little thing you want consumers to think of when thinking about your company? Your branding needs to clearly indicate what your company stands for, be it super-quick service, unbeatable quality in your market, or superior experience in your field.
Edit Down:
Analyse whether your existing marketing material across all platforms is conveying the same message. If you have more than one message being sent out, then your brand is unclear. Every piece of marketing material should indicate your one little thing. If you have more than one thing, make sure both are emphasized in all your marketing.
It’s About the Look:
The colours and symbols you use in your marketing schemes should beunified. Ensure that they speak for the vibe of your company, and pull your entire brand together. Your visual representation is extremely important as it is the main trigger for associations in the consumer’s mind.
With simplified and consistent marketing material, you can define you company’s brand and create a bigger and better business.
Buying Back Your Time,
