Why is Branding so Important for Your Business?

What Is Branding? “Branding”. A word you’ve undoubtedly heard in any conversations or articles about marketing – but what does it really mean, and how can you do it effectively? The basic definition of “branding”, or simply “brand”, is what sticks in your mind, what associations you make, around a certain product or organization. By Read More

Giving, Taking and Indulging

Building strong, sincere relationships in this day and age can be as difficult as it is necessary. Your business network should consist of people you can rely on for insight, support, and direction. The most important element of successful business relationships – and relationships in general – is the balance between giving and taking. Be Read More