The Internet is an amazing thing for so many reasons, but one of the great things about it is that it has levelled the playing field when it comes to competing with other companies in your industry. No matter how small your business is, if you have a website, it affords you the same amount of attention one would give to your competitor – even if your competitor is a huge, JSE listed, multi-national company.
This reason alone should convince you that you need a website!
However, if that reason doesn’t convince you, here are a few more:
It is the first place people look to find out more about who you are
Let’s face it, your customers expect to be able to find your business on the Internet. They want a place where they can read up about who you are and what you do. A website is the best place to provide customers and potential customers with online content about your business. Whether this simply be an ‘About’ page, a bi-weekly blog, or updated product information. If you do not have a business website, today’s digital-savvy customers WILL look elsewhere, and you will lose valuable, potential customers.
People are ALWAYS able to contact you
You may not work after hours, but some people only have the time to do their online searching and purchasing after hours. Having a business website or ecommerce store means that you can be delivering information or selling products 25/7. Your online presence supports marketing campaigns, customer service, client relationship building, brand recognition, and almost every other element of the revenue stream.
It increases your SEO (Search Engine Optimisation)
Consider this: most consumers perform online research before making a purchase. This means they go to Google and type in one or more keywords, such as ‘best leather shoes’. If you don’t have a website for your business, the chances of showing up on the search engine results page (SERP) are zero.But if you have a website, you can optimise it for search engines, thereby increasing your chances of appearing at the top of Google’s results and getting more visibility with potential customers.
It is the best place where you can showcase your products and services
Your website provides you with the best platform where can you display your products or outline your services in detail with captivating images, short video tutorials or downloadable PDF instructions, to give your potential customers a sense of what you do or how you do it. Social media platforms are also becoming increasingly more important in terms of showcasing your products and services, but a website allows you to appear more professional AND, your social media posts should ALWAYS point people back to your website!
Your website improves customer service
By including a FAQ page, adding articles or uploading newsletters to answer all your customers’ questions you can always keep them up-to-date. Having a website is imperative for your business! It will give your business credibility and show your customers and potential customers that you are professional and are on the map!